Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

A catchy logo helps to identify your business or products to your customers or consumers and to differentiate your products or services from those of your competitors. A logo can be a symbol, artistic ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

There was a time when most people wouldn’t even notice that a brand had updated its logo. Over the summer, it became clear that those days are now over. On August 19, Cracker Barrel revealed it had ...

James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL. The NBA logo is one of the most identifiable images in sports, but there’s been a ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Paul Stanley indulged in a little sentimentality on social media this week when he shared a picture of a hand-drawn flyer he made for the 50th anniversary of a Kiss club show. “KISSTORY - FIFTY YEARS ...

Sure, it’s probably an @ symbol. But the abstract logo of Instagram’s new Twitter rival has drawn comparisons to an ear, an ampersand and a piece of spaghetti. By Callie Holtermann There’s a hot new ...

Logos for household brands become so ingrained in our brains that it’s hard to believe any detail about them can go unnoticed. And yet there are dozens of secret messages in company logos, and once ...

You've probably never noticed it, but the Starbucks logo has a tiny, hidden detail. Here's how to spot it. Some like their coffee bold and black, while others take it sweet and sugary. No matter your ...